Jael Amara, Director of Consumer Options. One Friday morning in 2004, Jael Amara woke up to the fact that she was jobless after the advertising company she worked for folded up. She could have opted for another full-time job when the idea struck her to revive Consumer Options, a company she had registered earlier during her stint at an inte...
Often, when entrepreneurs make the bold leap from employee of a corporation to leader of their own business, one of the first challenges they face is no longer having a person or group of people above them to set goals, deadlines and incentives. The responsibility of inspiration becomes a task of self-motivation. This can be a challenge for...
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