Many at times, consumers do not think about what they are eating. In the African set-up, most diets tend to be driven by a myriad of factors namely; hunger, appetite, cultural and social meaning of food, habit or custom, emotional comfort, convenience and advertising, nutritional value, social interactions and accessibility. Advertising continu...
You know the feeling. It’s a ‘knowing’ or at the very least a gentle persuasion that something is off, or awesome, or needs our attention. It’s subtle and doesn’t clamour for attention, which is why it’s easily missed. It’s intuition, and like most things that speak with a quiet voice, if we listen the potential is life-changing. For a lo...
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