Business Etiquette Essentials Part 1

Etiquette is like a global language.  Good manners are understood by all.  It expresses authority, understanding, empathy and social know-how.  Etiquette is the art of effective communication, through conduct, attire, attitude, body language and speech.  The value added to any business, or any individual is immeasurable.  Knowing how to comport oneself in any situation, the effect of one’s choice of colours, understanding the order of precedence and forms of address, how to conduct effective business meetings and how to entertain foreign guests are all components of the study of etiquette.  The importance of dining etiquette is not to be overlooked, as many crucial deals are concluded over a meal and the image one projects through one’s table manners or absence of them is critical. 

The importance of effective communication is indisputable, regardless of whether it is in the home, the professional or the social environment.  Too many misunderstandings and misconceptions have arisen from communication lapses, some with very grave consequences. 

We often expect that other people should understand, discern and correctly interpret what we are trying to say, but the signals we send out can be conflicting and confusing, though we may be unaware of it.  The result inevitably is misperception and frustration, and more often than not a considerable waste of time.

John Steinbeck said, “No man really knows about other human beings.  The best he can do is to suppose that they are like himself.” That is exactly where the problem lies. Human beings, cultures and languages are not identical. We are all governed by various sets of rules, codes and laws to make our society function harmoniously.  Many of us are conversant with the legal law and the moral law, however, there is also a social/business law, which appears to be less considered in Nigeria, but the importance of which is gradually rising to the consciousness of those who seek to excel, especially within the government, corporate, business/professional and entrepreneurial circles; this is where etiquette takes the centre stage.

Leadership is action, it is not a position.  Every follower looks up to his leader.  He expects the leader to give direction, set the pace, interpret his vision and set the standard.  A society is the reflection of its leaders, it therefore behooves every leader to acquaint him/herself with all the tools required for effective leadership.  A good leader is an excellent communicator, and etiquette is an integral part of effective communication.

It is important to note that 55% of another person’s perception of you is based on how you look.  “75% of recruiters believe that how a person dresses for work affects one’s job, salary, and promotions.” (http://wingsforsuccess.org)  This explains why most world leaders undergo a vigorous etiquette grooming programe upon being elected or appointed into public office.  Image is everything and judgements are immediately made from the way a leader speaks, walks, dresses, eats, etc. 

Writer: Sonye Allanah

Certified Etiquette/Image Consultant